Adopting a Social Media Marketing Strategy means revolutionizing the way we communicate, it means taking a challenge and starting a conversation.
Let’s try to think about the most immediate way to promote a business: the first thing that comes to mind is the TV or radio commercials. The big brands always use mass media to advertise the launch of a new product or to create an emotional spot, which represents their core values. We are constantly bombarded with any kind of message or ad, and perhaps we have never wondered if this is the best strategy to follow.
Why do not consider a Social Media Marketing Strategy?
Here are our 3 golden rules for a successful strategy.
RULE N.1: AVOID THE ONE-WAY COMMUNICATION, BUT LISTEN!
The first golden rule for an effective Social Media Marketing strategy is listening. Listen to the consumer’s point of view is essential to improve your services and your communication. The consumer who feels that is being listened, he/she will establish a relationship of respect and trust with the brand. This situation could lead him/her to make a second purchase or to recommend your service to other consumers.
Let them talk about you!
RULE N.2: DO NOT SPEAK TO THE MASS, BUT COMMUNICATE TO YOUR TARGET AUDIENCE!
It cannot be denied that the mass media are a powerful mass communication tool because they can immediately make your message visible to everyone. But are you sure that this investment is really necessary for your business? Besides the economic aspect (which is not to underestimate!!), speaking to the mass requires a lot of effort, and there would be the risk of not reaching the right audience.
The advantage of social media is to allow you to redefine your target and identify the audience that is really interested in what you have to offer.
RULE N.3: DO NOT INVADE, BUT ENGAGE!
The rush to sell everything immediately does not lead anywhere. If you want to pursue a winning Social Media Marketing strategy, you must learn to engage your audience. Nobody wants to be flooded with useless advertising, but everyone likes being involved, sharing its own passions and getting the right solutions at the right time. If you are a travel enthusiast, do you prefer to receive a discount on the last guidebook for Japan or a free entry for the fashion week?
It is time to communicate and enhance your brand with a social media marketing strategy.
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